Curriculum master class
Complete guide
What You’ll Learn
Do you ever scroll through images of beautiful lettering on Instagram and think to yourself that if you could do the same?
Material Includes
- Critically evaluate a range of theories and interpret the components of persuasive communication
- Develop the skills to read your audience's motivations and influence how they think and feel to support your point of view
- Employ a variety of different strategies in a variety of situations to build rapport, overcome resistance, and gain acceptance
Course Curriculum
Partial course catalog
01.The art of persuasion is necessary to understand the needs of the audience
What is persuasive communication?
Assessing human behaviour
Decision making: How it's done
02.Tell your story Write a dramatic narrative
Information processing and recalling stories
Why is storytelling important?
03.Communicate with people: Foster authenticity and build rapport
The art and science of building rapport
Relationships only happen with rapport
Making your meeting matter
04.Put your money where your mouth is: Build impressions and lead impactful conversations
Group influence and impression management
The three questions to influence
The need to lead
05.The Painful Truth: Dealing with opposition and Overcoming resistance
Looking for win-win
Stop objecting!
Convince them quickly!
06.How do you sell a brilliant idea
Pitching as a persuasion process
Perfect pitch preparation
The secret structure
What Student’s Say
Our core values are at the heart of all that we do.
Luís M B d M
Excellent course. It really smashed my best expectation. I do recommend for anyone that, like me, feels that is lacking some effectiveness on its presentations, pitches or one to one interactions.
Shubham C
best thing ever happened to me. This course is nothing but a miracle for me. Helping to start new job as well as empowering me to have impact on my community. Thank you everyone who took efforts.
Zhameli K
The course is designed greatly, I like the syllabus a lot. Both tutors are brilliant professionals. Communication techniques, that they suggested, were integrated in their own manner of conveying information. I saved all links they provided as additional readings to my favorites, they are very interesting and useful. And it's very important, that videos of this course were fine filmed and edited, they reflected visually the content of lecturers information.
Gabriela C
Excellent course. I loved the way it was structured, from the importance to identifying deep values of decision makers, knowing your audience in detail, how they make decisions, how to structure your story and how to make a perfect pitch. The resources complemented so well with examples and experts list of tips. Thank you for taking me through this process of learning and practicing to make storytelling and influencing a skill to communicate with impact.
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